Chesterfield campaign promotes Enterprise Zone

Published 2nd August 2012 at 8:52am

Destination Chesterfield, in partnership with local developers, has launched a series of hoardings to tell the story of the changing face of Chesterfield.

The hoardings promote the Sheffield City Region’s Enterprise Zone at Markham Vale, which offer enhanced capital allowances to modern manufacturing and technology businesses looking to make significant investments in plant and machinery.

The new hoardings, which have been erected at the Ravenside Retail Park and at the Shorts Accountants development on Ashgate Road, are part of Destination Chesterfield’s ‘Warm Welcome’ campaign and are supported by the town’s 110-strong business network Chesterfield Champions and the European Regional Development Fund.

Peter Swallow, Chair of Destination Chesterfield said: “The hoardings have been strategically positioned at developments on the main routes through town. These are prime sites for passing traffic and highlight not only the development on the site but the other regeneration schemes in Chesterfield.”

Andy Irvine of Shorts Accountants who are Chesterfield Champions said: “Work at our Ashgate Road site is now well underway. The sign gives details of Shorts’ heritage in the Chesterfield area and the opportunity for us to showcase our exciting new office development.”

David Whiteley of fwd Motion, who designed the hoardings said: “As Chesterfield Champions we are proud of the regeneration that is taking place in Chesterfield. These hoardings not only highlight these developments but make the exterior of these sites more attractive to those travelling through Chesterfield.”

Further hoardings will be produced for other developments in the future. The next major project will be hoardings for the refurbishment of Chesterfield’s Market Hall. The hoardings will not only tell the story of the regeneration but will also celebrate the history of the Market Hall and the temporary trading arrangements in place during the refurbishment.

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