City Region gears up for MIPIM 2014

Published 3rd February 2014 at 3:08pm

MIPIM’s business investment week is just 6 weeks away. Sheffield City Region’s business led delegation is gearing up to showcase the key investment opportunities across the region to the 20,000 exhibitors, delegates and journalists.

Taking place in Cannes between the 11 – 14 March, MIPIM is the world’s leading property development and construction event. It draws the most influential decision makers in the global industry, from investors, to property developers, to agents, to journalists, end users and the range of professional services providers – the constituents of global investment community.

Counter Context, a Sheffield based communications company, has been working with the Local Enterprise Partnership, the local authorities and the business community to maximise this opportunity.

Simon Collingwood, Director at Counter Context, the agency leading the project management and communication strategy, said,

“MIPIM is the perfect moment to engage with international investors in a conversation about the competitive advantages of the Sheffield City Region.  It is right that the public sector get behind this, but also critical that our businesses lead the charge. There is still time to get involved in this important initiative.”

The Sheffield City Region programme of events at MIPIM will focus on key sector specialisms, such as logistics and advanced manufacturing, as well as promoting the City Region’s key developments.  Amongst others, this includes the transformative Gateway to the Sheffield City Region project – connecting the motorway network with Robin Hood Doncaster Sheffield Airport, the Enterprise Zones, and Sheffield City Centre Masterplan.

James Newman, Chair of the Local Enterprise Partnership, said,

“Our message at MIPIM is straightforward: we have a series of world class clusters, facilities and opportunities across the City Region that are of interest to the international investment community. These opportunities are underpinned by excellent national and international connectivity; the land availability to support growth; a first class skills pipeline; and a public sector that is open for business.”

Businesses from across the region have got behind the initiative to support this exhibition to the global investment community. Partner organisations so far include: Harworth Estates, Sheffield Business Park/Peel Logistics, HLM Architects, Coda Studios, Irwin Mitchell, Bond Bryan, Nabarro LLP, Rider Levett Bucknall and the University of Sheffield.

Graham Sadler of Sheffield Business Park, one of the participants in the City Region’s showcase at MIPIM said,

“MIPIM is a powerful opportunity for Sheffield Business Park to engage with our clients. I believe it is also an important way to raise the profile of our City Region, particularly its position as an internationally renowned, high value manufacturing location.”

For more information about how you can become involved in the Sheffield City Region MIPIM partnership, please call Simon Collingwood or Harriet Knowles  from Counter Context on 0114 252 1170.

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