Local businesses encouraged to sign up for a free digital masterclass with Google

Published 24th November 2014 at 10:26am

On Friday 5 December, Google will meet with Sheffield business owners and entrepreneurs to offer advice and tips on making the most of the Internet and growing their business online. The Juice Bar will offer local entrepreneurs the opportunity to learn crucial skills for the digital age, from creating a website to marketing their business online.

The event will take place on the eve of Small Business Saturday, a nationwide drive to highlight small businesses and encourage people to shop locally. It is a nationwide, grass-roots initiative with cross-party political support to place the focus on small independent businesses both on the day itself but also to focus on their importance to local communities all year round.

The Juice Bar workshop is part of Google’s drive to help small businesses grow using the Internet and to help business owners harness new ‘e-skills.’ So far over 250,000 businesses have been helped through the programme. A recent study by the Boston Consulting Group has shown that businesses who have a presence online grow four to eight times faster than those who do not.

By encouraging and supporting a variety of businesses to use the Internet effectively, from entrepreneurs and one-man-band start-ups, to larger companies, these workshops aim to boost the country’s Internet economy.

The Juice Bar has been designed to support and advise businesses regardless of their technical expertise – from complete tech novices creating their first website, through to improving an existing website and online marketing.

Any kind of business can take advantage of the workshop and benefit from making the most of the Internet. Research from NIESR (The National Institute of Economic and Social Research) recently estimated that the Stoke-on-Trent travel to work area already has over 1,250 digital companies.

Eileen Naughton, Managing Director, Google UK, said:

“The internet is playing an important role in helping companies of all sizes across Sheffield reach new customers, manage marketing expenses and use data-driven consumer insights to help their business grow. Our goal at Google is to show UK businesses how easy it is to get online and start reaping the rewards of the digital economy. We hope that businesses in and around Sheffield will take advantage of these free digital training sessions.”

Michelle Ovens, National Campaign Director for Small Business Saturday, said:

“The first Small Business Saturday last year was an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK.”

“We always said we wanted this to be the start of something amazing; a regular event that shines a light on small businesses throughout the UK in a way which is hugely beneficial to both the local and the national economy. Small Business Saturday reinforces that message and demonstrates the level of diversity, innovation and talent that is active within our small business sector.”

Local businesses can sign up to attend here: https://events.withgoogle.com/google-juice-bar-sheffield/ 12.30pm – 2.30pm

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