MADE17 – top tips for business

Published 9th November 2017 at 2:02pm

“Getting your business vision sorted is just 10% of the job. Execution is 90% – that’s the hard bit.

“It’s fantastic thinking through great strategies, but strategies can fail because of a lack of execution,” Sir Nigel Knowles, Chair of the Local Enterprise Board of the SCR, told the packed MADE17 Festival in Sheffield’s Crucible theatre as he opened the day.

He gave the delegates a list of good business experience he had gained over the years:

  • Always try to work out what your customers want.
  • Look like your clients – diversity is important
  • Understand and be aware of what’s going on in the world, or you won’t be able to cater for the future
  • Say in your ‘elevator pitch’ what goods or services you want to provide – if you can’t say that it’s muddled thinking

And he concluded: “Only you can prevent you from achieving success!”

Ruth Nic Aoidh, Company Secretary of MacLaren Automotive, who also spoke at MADE17, added:

  • The simplest but hardest thing is to define your product. Have you really nailed down your product?
  • Don’t be afraid to push the target that you set yourselves
  • Sell your goal to your partners

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