Dame Sarah Storey, Britain’s most successful female Paralympian, has been named Mayor Dan Jarvis’s Active Travel Commissioner.
The World Champion cyclist and swimmer has won 14 Paralympic golds, first in swimming and now in cycling. Last month, she claimed two gold medals and one silver in the Para-cycling Track World Championships in the Netherlands, and is now set to take on a new challenge, leading the active travel agenda in the Sheffield City Region.
Dame Sarah was officially revealed as the new Commissioner at an event held at Sheffield Hallam University today (Monday 1 April). Her role will involve championing active travel and working alongside Mayor Jarvis to create a region in which more people travel on foot, by bike or by public transport.
She said: “I’m proud and excited to be the first Active Travel Commissioner for the Sheffield City Region. I believe active travel is a less stressful way of moving about, and helps to create the foundation of a happier workforce and a happier population.
“As someone who’s passionate about active travel, and through my policy work with British Cycling, I’ve been so interested in what Chris Boardman is doing with Andy Burnham over the Pennines. It’s brilliant to have the opportunity to work closely with Mayor Jarvis and his team to do something similar here.
“For me, this is about having another string to my bow, and utilising that profile of elite sport to benefit the wider population. Not everyone is going to be an elite athlete, but we can all enjoy being more active. I’m looking forward to seeing how, together, we can make real changes to the way people travel in the Sheffield City Region.”
Dame Sarah was a swimmer at four Paralympic Games before switching to cycling in 2005. During her career she trained and competed at Ponds Forge in Sheffield. Since making the career move to cycling, she added to her five swimming gold medals with a further nine cycling golds at the Paralympics of 2008, 2012 and 2016.
She has also competed against able-bodied athletes riding for England at the Commonwealth Games and won medals at UCI Track Cycling World Cup meetings with the able-bodied squad.
Mayor Dan Jarvis said: “I’m delighted to name Sarah as our Active Travel Commissioner. To have such an exceptional, inspirational and passionate individual leading our active travel agenda is very exciting.
“Sarah joins us at an exciting time and will play a crucial role in helping us to make sure that active travel remains an absolute priority as we make our region’s transport network fit for the 21st century.
“By prioritising active travel, we can improve people’s health, cut carbon emissions and reduce congestion. But you don’t have to be a professional cyclist – or indeed a gold medal winning cyclist – to travel in a more active way. By making little changes to the way that we travel, we can all do our part to create a healthier and more active society.”
Steve Haake, Professor of Sports Engineering at Sheffield Hallam University, said: “We are delighted to be involved in the Active Travel project and to welcome Dame Sarah as our new Commissioner. She is a sporting icon, a Paralympic legend and a truly inspirational woman.
“Active travel is an important issue for the Sheffield City Region and having someone such as Dame Sarah Storey support our cause will help to inspire more people to become involved and active in our city and our region.
“The University’s Advanced Wellbeing Research Centre, which will open later this year, will be the most advanced research and development centre for health and physical activity in the world, dedicated to ‘improving the health of the nation’.
“One of our key aims is to encourage people to be more active and adopt healthier lifestyles through multi-disciplinary research and innovations that help people to move more; the Active Travel initiative will be one of the key components of that.”
British Cycling chief executive Julie Harringon said: “Through her work as one of British Cycling’s Policy Advocates I know that Dame Sarah is fiercely passionate about making our roads a safer and more welcoming place for people on bikes.
“With her dedication and expertise and Mayor Dan Jarvis’s backing, we have every confidence that the Sheffield City Region of tomorrow will be a healthier, happier and greener place to live, work and play.”
Jenny Wiles, Regional Director (North) for Living Streets, said: “In appointing Dame Sarah, the Mayor has demonstrated his commitment to improving the health and wellbeing of everyone in the region.
“More people walking and cycling tackles many of our public health crises, including lethal air pollution and costly levels of physical inactivity. If we want to help people be more active, then we need to ensure walking and cycling options are safe, accessible and promoted which having someone in post dedicated to active travel can help to do.
“With National Walking Month taking place in May, it couldn’t be a better time to welcome the Active Travel Commissioner to her new role. We look forward to working with Dame Sarah as she inspires people of all generations and abilities to move more.”
In her new role, Dame Sarah will work with organisations such as local authorities, the Passenger Transport Executive, community groups and public health professionals, as well as with national Government.
She will also be responsible for leading the active travel agenda across the City Region, including overseeing schemes in Doncaster, Rotherham and Sheffield that received funding from the Government’s Transforming Cities Fund earlier this month.
Craig Spence, Chief Marketing and Communications Officer at the International Paralympic Committee (IPC), said: “Dame Sarah is one of the world’s highest-profile Paralympians who is hugely passionate and dedicated to every activity she gets involved in.
“Not only will her role see her championing active travel, but also inclusive travel and mobility for all – which are subjects the IPC are deeply passionate about.”